Refund & Cancellation Policy

At Hooks Tech, we pride ourselves on delivering transparent, high-performance digital marketing, strategic SEO, branding, and custom website development. Because our agency services involve immediate allocation of technical engineers, strategist time, software licenses, and customized asset creation, we maintain a strict No-Refund Policy once payment has been processed.

1. Project-Based Deliverables (Websites & Logo/Branding)

For custom web development, UI/UX design, and logo/branding projects:

• 50% Advance Payment: Required to commence wireframing, architecture, developer scheduling, and creative exploration. This fee covers non-recoverable labor, server configurations, and consultation time, and is strictly non-refundable under all circumstances, even if the client decides to pause or discontinue the project before completion.
• 50% Completion Payment: Invoiced upon final design/code review and milestone approval on staging environments. Source files, admin credentials, DNS pointing, and production code deployment will occur exclusively after receipt of the remaining 50% balance.
• Abandoned Projects: If a client remains unresponsive or fails to provide essential feedback/materials for more than 30 consecutive days, the project is marked complete and any advance payment is forfeited.

2. Ongoing Monthly Retainer Services (SEO, PPC, SMM)

For recurring monthly service subscriptions:

• Retainers are billed and payable in advance of each 30-day work cycle to ensure continuous dedicated keyword tracking, link acquisition, content creation, and ad optimization.
• Mandatory 30-Day Cancellation Notice: If a client wishes to discontinue an ongoing retainer, the client must submit a formal written cancellation notice at least 30 calendar days (1 full month) before the next billing cycle begins.
• If notice is delivered within fewer than 30 days of the next billing cycle, the client will be billed for the subsequent scheduled month, during which Hooks Tech will continue to fulfill all scheduled campaign deliverables until the end of that cycle.
• Retainer fees for active or past months cannot be refunded or prorated under any circumstances.

3. Paid Advertising Spends (Google Ads & Meta Ads)

Fees paid to Hooks Tech for PPC and Meta campaign management cover agency strategy, ad design, conversion setup, split-testing, and ongoing bid optimization.

• All actual ad budget spend is paid directly by the client to third-party ad networks (Google LLC, Meta Platforms, etc.) using the client's own payment methods.
• Hooks Tech has no custody over ad network refunds. Any ad credits, network suspensions, or ad delivery issues are subject strictly to Google's and Meta's independent billing policies.
• Hooks Tech management fees are completely non-refundable once campaigns are configured and launched.

4. Official Cancellation Procedure

To ensure proper logging and avoid unintended billings, cancellation notices must follow this formal process:

1. Send an email from your authorized company address to sales.hookstech@gmail.com with a CC to sales.hookstech@gmail.com.
2. Include the Subject Line: Retainer Cancellation Notice - [Your Business Name].
3. Clearly state your active service package and the requested effective end date (respecting the 30-day notice requirement).
4. Our administrative team will issue a formal written confirmation within 2 business days detailing the final date of service and any pending asset handovers.

5. Dispute Resolution & Jurisdiction

We encourage open communication and proactive collaboration. If you have concerns regarding any project milestone, we invite you to discuss them directly with our founding leadership to adjust campaign strategies.

All commercial agreements, service invoices, and cancellation terms are governed strictly by the laws of India, with exclusive legal jurisdiction resting in the competent courts of Madurai, Tamil Nadu, India.